Social media that actually does something.
I've directed campaigns for Samsung, Google and NZTA that reached tens of millions of people. Then I started my own business — just like you — and realised what actually matters isn't the awards, it's whether it works.
I'm Mitch Alison, a Wellington-based social media consultant. No agency, no junior team, no markup. You get 20+ years of senior thinking applied directly to your business.
Featured Work
Winning the internet WITH 2 MILLION
UNIQUE VIEWS ON AN ORGANIC POST
“I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.”
— Renaud Frise
McDonald’s | Social Strategy & Content
Developing high-stakes content strategy for one of the world's most visible brands. This work focused on maintaining brand integrity and engagement across volatile social environments. By combining strategic oversight with direct production, we ensured that every asset served the broader brand narrative while remaining agile enough to respond to cultural moments in real-time.
Netflix | Choice-Driven Engagement
We increased engagement by building interactivity directly into the feed. We gave viewers choices and used emoji voting to move the audience from passive viewing to active participation. This turned standard promotional posts into interactive experiences that worked with, rather than against, platform behaviors to increase results.
As the co-founder of Lo & Behold, I built a media destination where social was the primary engine of engagement. We utilized social platforms as the front line where the audience actually interacted with the content. The secret was a strategy rooted in original features and editorials designed to celebrate Aotearoa where the audience already lived. By producing platform-first fashion reportage, podcasts, and video, we proved that every post is a strategic entry point into a wider ecosystem, ensuring the content did the heavy lifting.
HUMAN RIGHTS COMMISSION | BEHAVIOUR CHANGE
The Problem: Casual racism hiding behind "just joking." The Solution: Using humour to expose how these "harmless" jokes actually harm. The Impact: Widespread social conversation about unconscious bias without lecturing or alienating. The Bigger Picture: The best social change campaigns don't feel like campaigns—they feel like conversations with friends who care enough to tell you the truth.
L&B | EDITORIAL CONTENT
Services
STRATEGY
Before anything goes out, we define what we're actually trying to achieve. Who you're talking to, what they need to hear, which platforms are worth your time and which aren't. A strategy that connects to real business goals — not a content calendar dressed up as a plan.
CONTENT
From polished brand content to behind-the-scenes human storytelling — whatever your audience responds to. I match the content style to the business, not the trend. Written content, graphics, photography briefs and short-form copy across every platform.
VIDEO
The highest-performing content on every platform right now. I concept, direct and produce Reels, TikToks and YouTube Shorts — built around a hook that earns the watch, not just fills the feed. I've directed video that reached millions organically. Same thinking, every budget.
PAID SOCIAL
Broad targeting is expensive and lazy. Wellington businesses don't need to reach New Zealand — they need to reach Newtown, Thorndon and Karori. I run geo-targeted Facebook, Instagram and LinkedIn campaigns that drive local inquiries and foot traffic, not just impressions.
MANAGEMENT
Full management of your channels — planning, scheduling, community and reporting. You run your business. I run your social.
SOCIAL SEARCH
TikTok and Instagram are now search engines. People aren't just scrolling — they're actively looking for businesses like yours in-app. I optimise your content so it shows up when they do. Keywords, hooks, hashtags, metadata. The new SEO, applied to social.
CLIENT PARTNERSHIPS
HOW IT WORKS
1. THINK (STRATEGY & INSIGHT)
Do you need social media? Which platforms? What for? Maybe your customers are on Google, not Instagram. Maybe they're on Facebook, not TikTok. We figure out where your audience actually is — and whether social is even the right investment right now.
CREATE (CONTENT & PRODUCTION)
If social is the right call, I handle the strategy, the content, and the calendar. Platform-first — built for how people actually scroll, not repurposed from a press release. You approve it. I post it. Consistently, not once-then-never.
POST (DISTRIBUTION & OPTIMIsATION)
Monthly reporting in plain English. What's working, what's not, what we do next. No vanity metrics. No jargon. If it's not delivering, we pivot the strategy or redirect your budget to something that will.
HOW MUCH?
SMALL
Get Consistent
$800 -$1500 per month. 1 or 2 platforms. 2-3 organic posts a week. Content creation, scheduling, and a hashtag strategy that actually makes sense. Monthly reporting so you know what's working. For: businesses that just need to show up consistently.
MedIUM
Build an Audience
$1,500 - $3000 month. Two to three platforms. 3-4 posts a week. Paid and organic. Reels, stories, community management. Monthly strategy calls and competitor monitoring. This is where growth starts. For: businesses ready to compete.
LARGE
Full Brand Presence
POA. All platforms. Daily content. Video production, paid social, email integration. Monthly strategy calls. This is your marketing department — without the department. For: businesses where social is the engine.
Ready to make your social media work harder?
Let's start with a conversation. No pitch, no pressure. I'll give you an honest read on where you are and what's possible.
Based in Wellington. Working wherever. FREE 30 MIN CHAT.
mitchalison@gmail.com
+64274574157
Social Media Marketing Wellington · Facebook Ads · Instagram Marketing · LinkedIn · TikTok · Social Media Strategy NZ · Content Creation Wellington · Video Production · Paid Social Media · Mitch Alison Marketing Consultant