MITCH ALISON. Chronic overthinker. Professional Simplifier.
Most ideas fail not because they’re wrong, but because they try to do too much. My job is to find the single true thing—then cut everything else until only that remains.
Different clients, different budgets, same method. From big-budget global campaigns for BMW and iconic NZTA behavior-change hits like Ghost Chips, down to targeted social ads for Macca’s and ultra-low-budget 7-second mobile clips for Optus.
Whether it's a massive national broadcast or a tiny social video, my approach never changes: find the single true thing—then cut everything else until only that remains.
The Journey & Global Scope
Before returning to Wellington, I spent thirteen years inside major global agency networks (Saatchi & Saatchi, DDB, TBWA, R/GA) across Sydney, San Francisco, Dubai, and beyond. That experience builds a rare fluency—translating complex policy, tech, or commercial briefs into plain, compelling language across every major category.
When social video disrupted traditional broadcast models, I adapted by getting behind the camera—building mobile-first platforms like 7 Seconds for Optus and joining hybrid production houses in Sydney to shoot, edit, and distribute directly.
I bring that exact combination—global agency strategy, high-end filmmaking, and performance distribution—directly to Wellington without the agency bloat.
Recognition
Work permanently archived in the National Library of New Zealand, Te Ara Encyclopedia of New Zealand, and NZ On Screen.
Front-page coverage across the New Zealand Herald, Dominion Post, Stuff, TVNZ One News, and featured case studies in the International Journal of Drug Policy.
Published Work
FMG Lifestyle Block Manual: (Random House NZ, 128pp, ISBN 9781927158265)—a systematic blueprint for rural estate operations, land management, and safety protocols.
Awards & Accolades
Over 100 International Awards apanning five continents.
D&AD: Yellow Pencil (Integrated & Earned Media) and multiple In Book honours.
Cannes Lions: Gold, Silver, Bronze,
NZ Effies: Grand Prix (Most Effective Campaign of the Year), multiple Gold and Silver awards for Strategic Thinking & Social Marketing.
FWA: World Website of the Day.