THINK BEFORE YOU SHOOT
Video Production & Social Strategy — Wellington
Most videos and socials fail because nobody ever stops to ask what the problem is. They pick a platform, point and shoot, post content and then hope for the best. It never works. Every video above is designed as a solution to a specific problem.
Winning the internet for THE day
WITH 2 MILLION UNIQUE
VIEWS ON AN ORGANIC POST
“I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.”
GHOST CHIPS. FROM MY AD AGENGY DAYS. A CAMPAIGN THAT SAVED LIVES AND BECOME CULTURAL CURRENC
Most road safety ads told drunk drivers they were bloody idiots. Ghost Chips flipped it. It made the mate who stepped in the one everyone wanted to be. 90% prompted awareness. 50% drop in teen drink-driving. You can still buy the merch a decade later. Think before you shoot, proven.
Featured Work
#FFS CHOOSE: SAYING NO TO THE ESTABLISHED
Te Puni Kōkiri needed rangitahi to enrol and vote. The temptation is always to go educational. Serious. Worthy. We said no and built a campaign around what actually moves young people. Cultural pride. Stan Walker. 58% reach with rangatahi Māori. Think before you shoot, again.
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