Think before you shoot

Most social and video fails because nobody stopped to ask why. Wellington-based video director and social campaign strategist, 30 years and five continents behind me. Chronic overthinker. Professional simplifier. I turn overcomplicated briefs into sharp, culturally relevant video and social content that gets a reaction. Less noise, more point.

Featured Work

#FFS CHOOSE: SAYING NO TO THE ESTABLISHED

A government ministry needed young Māori to vote. The temptation is always to go educational. Serious. Worthy. We said no to all of that and built a campaign around what actually motivates young people — authenticity, cultural pride, and Stan Walker.

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CLIENT PARTNERSHIPS

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Pepsi - Major brand I've worked with
Google - Major brand I've worked with
Samsung - Major brand I've worked with
Volkswagen - Major brand I've worked with
BMW - Major brand I've worked with
UNICEF - Major brand I've worked with
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Logo of a candle wrapped in barbed wire, symbolizing Amnesty International.

If you want BRUTALLY honest thinking before anything getS SHOT, LET’S CHAT.

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