The brief for brands like Netflix, McDonald’s, and Pepsi is usually buried in data and complex global mandates. The expected approach is to churn out endless content and hope for "engagement." We said no. Instead of adding to the digital noise, we stripped the strategy back to the singular human truth that actually stops the scroll. The best social campaigns don't feel like advertising—they feel like a brand that actually knows how to talk to people.
RESULTS
2M+ reach on a single April Fools post. Interactive Netflix campaigns drove thousands of participant responses. Platform-native content that generated engagement, not just views.
“I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.”
— Renaud Frisé. Director Digital & Technology / Web3 & Metaverse | Speaker | The General Store
Netflix | Choice-Driven Engagement
McDonald’s | Global Social Strategy & Content
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