KEEPING AI HUMAN: THE GOOGLE STORY

From 2021 to 2023, long before Chat GPT was even a thing, I contracted with Google as a QA lead on writing, as well as safety & policy, working on critical initiatives that have shaped how billions of people interact with artificial intelligence.

The Challenge: As AI becomes ubiquitous, the risk isn't just technical failure—it's the loss of human nuance, cultural sensitivity, and ethical reasoning that makes communication meaningful.

My Role:

  • Established quality frameworks for AI-generated content across diverse global contexts

  • Developed safety protocols that preserved human elements while harnessing AI efficiency

  • Conducted systematic audits to ensure AI responses felt conversational, culturally aware, and genuinely helpful

  • Authored prompts and responses that taught AI systems to be more empathetic, not just more accurate

The Impact: AI systems that feel more human, less robotic. Conversations that respect cultural context. Technology that amplifies human wisdom instead of replacing it.

WHY THIS MATTERS FOR YOUR BRAND

Every brand today is grappling with AI integration. The temptation is to chase efficiency at the expense of humanity. But the brands that win will be the ones that use AI to become more human, not less.

The Questions Every Brand Must Answer:

  • Does our AI-generated content sound like us, or like everyone else?

  • Are we using AI to scale our authentic voice, or replace it with generic efficiency?

  • When AI fails—and it will—are we prepared with human oversight that understands our brand values?

My Approach: AI as a creative amplifier, not a creative replacement. Technology guided by human insight, not the other way around.

The Result: Campaigns that feel authentically human while leveraging AI's speed and scale. The best of both worlds, without compromising either.

Ready to integrate AI?