Strategist, Storyteller, Brand Builder

From helping create New Zealand's most popular TV ad of all time, to developing more human conversations for Google's Bard AI, I've spent my career helping organisations find their voice.

My work has earned over 100 international awards and features in both NZ Onscreen and Te Ara Encyclopedia of NZ. But more importantly, it's helped charities raise funds, government agencies change behaviour, and companies explain complex ideas simply.

Working across the USA, Asia, Europe, Africa and Oceania has taught me that while contexts change, good communication always comes down to finding the truth that matters to people. Whether that's helping UNICEF connect with donors or biotech companies explain science to investors.

This approach has shaped campaigns that became part of Kiwi culture (like "Ghost Chips"), raised millions for social causes, and helped global brands like Pepsi, BMW and Samsung tell their stories.

At heart, I help organisations untangle complexity and find a voice that gets heard.