People working on a film set in a white, salt flat landscape, with equipment and cameras, under an overcast sky.
Two men posing in front of a green screen; one is wearing a costume resembling a cigarette butt, making a humorous expression.
Man wearing a helmet with a camera and sunglasses inside a car, with another person outside the car.

The Strategy of Subtraction

I trained as a strategic planner and copywriter. That foundation never left — it just got applied across 20 years of work that most people file under "creative."

The difference is I've always done both. The thinking and the making. Which means I know exactly where strategies fall apart — not in the deck, but in the translation to execution. Most strategists hand off and hope. I stay in the room.

I've worked across five continents — Saatchi & Saatchi, DDB, TBWA, R/GA — with clients including Samsung, Google, BMW, NZTA, Amnesty International, UNICEF. Over 100 international awards. Gold at Cannes. D&AD Yellow Pencil. Work in Te Ara Encyclopedia of NZ and NZ On Screen.

Then I joined Google as AI QA Lead on Bard — the precursor to Gemini.

These days I work with clients who want the thinking and the making in the same room.

Get in touch:

mitch@MITCHALISON.COM

+64 27 457 4157