Why Independent: You get direct access to senior strategic thinking without paying for agency layers, account managers, or fancy offices. I work collaboratively with production and design specialists when projects need them—but you're working with me, not a junior team while I supervise. Budget goes to the work, not infrastructure.

Background: Started in South Africa, worked through San Francisco (R/GA), Sydney (Red Engine, The Works), and now based in Wellington. I've been Creative Director at major agencies, but independent work delivers better outcomes for the clients I want to work with—government behaviour change campaigns, purpose-driven organisations, and commercial clients who value strategic thinking over process theatre.

Proof: Created New Zealand's most popular TV ad of all time (Ghost Chips). Campaigns for Te Puni Kōkiri, NZ Human Rights Commission, NZTA, UNICEF, Amnesty International, Greenpeace. 100+ international awards including Cannes Gold, D&AD Yellow Pencil, Effies Grand Prix. AI Quality Lead at Google (2021-2023), helping develop Google Bard. Work featured in NZ On Screen and Te Ara Encyclopedia of NZ.

Who I Work With: Government agencies in Australia and New Zealand needing behaviour change campaigns. NGOs and charities needing fundraising campaigns that actually drive donations. Commercial clients needing brand strategy and campaign creative without the agency markup.

Based: Wellington, New Zealand
Working: Worldwide
Experience: 25+ years in campaign strategy and creative direction