People working on a film set in a white, salt flat landscape, with equipment and cameras, under an overcast sky.
Two men posing in front of a green screen; one is wearing a costume resembling a cigarette butt, making a humorous expression.
Man wearing a helmet with a camera and sunglasses inside a car, with another person outside the car.

THE FIGHT FOR MEANINGFUL CREATIVITY

Every day, billions of people are bombarded with messages designed to manipulate, mislead, and exploit. It doesn't have to be this way.

I'm Mitch Alison, and I believe creativity is humanity's best defence against a world that's losing its moral compass.

Based across Australia and New Zealand, I've spent over two decades proving that the most effective campaigns aren't the ones that shout the loudest—they're the ones that speak the truest.

THE JOURNEY

Saatchi & Saatchi Wellington — Creative Director (2012-2014)
Led the creative department for clients including NZDF and FMG. Created work that didn't just win awards—it changed behaviour and saved lives.

Google — AI Safety & Policy Lead (2021-2023)
When the world's most powerful AI company needed someone to ensure their systems stayed ethically aligned, they called me. I established quality frameworks, safety protocols, and human-centred guidelines that shaped how billions of people interact with AI.

This wasn't just about preventing technical failures. It was about preserving human dignity, cultural sensitivity, and contextual understanding in systems that could influence everything from elections to everyday conversations.

The Principle That Drives Everything: Technology should amplify human wisdom, not replace it. The most successful AI isn't the smartest—it's the most empathetic.

THE CLIENTS WHO TRUST ME

Global Brands: Google, Nike, Samsung, Pepsi, VW, BMW, Coca-Cola, Optus, McDonald's, Heineken, Westpac, ANZ

Mission-Driven Organisations: UNICEF, Amnesty International, Greenpeace, The Smith Family, Victor Chang Foundation, Four Paws

Government Clients: NZDF, NZTA, Human Rights Commission, Te Puni Kōkiri

The Common Thread: Every client, whether selling products or fighting injustice, needed creativity that respected their audience's intelligence while driving measurable results.

THE AWARDS (THAT ACTUALLY MATTER)

Over 100 international awards including:

  • D&AD Yellow Pencil

  • Cannes Gold, Silver & Bronze Lions

  • NZ Effies Grand Prix

  • Work featured in NZ On Screen and Te Ara Encyclopedia of NZ

But here's what matters more: the campaigns that reduced road deaths, the strategies that freed political prisoners, the brands that became movements for positive change.

Awards validate the work. Impact validates the purpose.