You don't need another consultant. You need a Creative Strategist who delivers ACTUAL WORK THAT DELIVERS better results.

BRAND STRATEGY & POSITIONING

The Foundation of Everything

Before you create a single piece of content, before you design a postcard or write a fundraising letter, you need to know who you are, what you stand for, and why anyone should care. I help brands and organisations find their authentic voice and position it strategically in the market.

What You Get:

• Brand positioning that differentiates you from competitors

• Messaging frameworks that scale across all touchpoints

• Tone of voice guidelines that feel authentically you

• Strategic narratives that turn customers into advocates

CAMPAIGN STRATEGY & CREATIVE DIRECTION

From Insight to Impact

Great campaigns start with human truth, not creative conceits. I develop strategic insights that drive creative solutions—work that doesn't just look good, but gets results.

What You Get:

• Campaign strategies rooted in behavioural insight

• Creative concepts that break through the noise

• Multi-platform executions that work cohesively

• Performance tracking that proves ROI

AI INTEGRATION that Speaks Your Language.

Drawing on my experience working on Voice and Ethics within Google’s AI teams, I understand that meaningful integration requires more than just prompts—it requires a linguistic soul and a moral safety net. I bridge the gap between creative nuance and algorithmic efficiency.

What You Get:

• Precision Voice Calibration: Moving beyond "professional tone" to capture the specific cadence, vocabulary, and personality of your brand.

• Ethical Safety Frameworks: Implementing the responsible practices I utilised at Google to ensure your content remains bias-free and reputation-safe.

• Human-Centric Implementation: Strategies that use AI to support your writers and thinkers, not displace them.

• Capability Training: Teaching your team how to wield these tools with the same editorial rigour they apply to manual work.

FUNDRAISING & CAUSE MARKETING

Moving Hearts and Minds Mission-driven organisations need more than good intentions—they need strategic communication that inspires action. I help NGOs, NFPs, and social enterprises craft messages that drive donations and advocacy.

What You Get:

• Fundraising strategies based on hope, not guilt

• Donor journey mapping that increases lifetime value

• Advocacy campaigns that build movements

• Impact measurement that proves effectiveness

HOW WE WORK TOGETHER

Phase 1: Discovery & Strategy Deep dive into your brand, audience, and objectives. Strategic foundation that guides all creative decisions.

Phase 2: Creative Development
Concept development, creative testing, and refinement. Work that's both strategically sound and emotionally compelling.

Phase 3: Execution & Optimisation Multi-platform rollout with real-time optimisation based on performance data.

Phase 4: Measurement & Evolution ROI analysis, learnings extraction, and strategic evolution for ongoing success.

[READY TO GET STARTED? BOOK YOUR STRATEGY SESSION]

I’m pretty confident in his abilities (some might say borderline delusional), but even I know when to call in reinforcements. My "creative department" isn't just me and my AI tools; it's a truly global, hybrid powerhouse.

Having worked across five continents, I've collaborated with a worldwide network of human specialists who excel where I don't—designers who can actually draw, filmmakers who know which end of a camera to point, technologists who know their WCAG 2.1 from their GraphQL DTOs without Googling the difference, and producers who keep everyone on deadline and budget.

When your project needs more than just my strategic and creative thinking, I’m happy to swallow my pride and tap into this collection of clever humans who make me look better than I am. Together, Together, we'll ensure your brand achieves unparalleled impact and measurable growth.