Senior STRATEGIC

& Creative Partner:

All the Expertise, None of the OverheadS

I work with government agencies, NGOs, and purpose-driven organisations to solve critical social issues through clear strategic thinking, culturally relevant ideas, and lean collaborative delivery—without agency overhead or politics.

With over 100 international awards for creativity and effectiveness, including Cannes Gold, D&AD Yellow Pencil, and work featured in NZ On Screen and Te Ara Encyclopedia of NZ, I bring 20+ years of senior strategic and creative expertise directly to your most challenging problems.

CAMPAIGNS THAT SAVE LIVES AND BECOME CULTURAL CURRENCY

STOPPING RANGITAHI DRIVING DRUNK

A thank you video. More rearding than a Gold Lion.

Still selling merch to this day. That’s real cultural currency.

What better way to target drunk drivers than when they’re driving.? Make the message come from their own family, and you’re onto a winner.

THE STRATEGIC PARTNER MODEL

Stability Over Flux

As global agencies merge and consolidate, high-level strategic continuity is often the first casualty. I offer a direct senior partnership that prioritises your objectives over agency overheads.

Wellington-Centric Advisory

No trans-Tasman layers. No Auckland fly-ins. Just face-to-face, senior strategic and creative thinking based right here in Wellington, focused on navigating the complexities of public sector communication.

Proven Behaviour Change

Decades of experience including the golden era of NZTA, and more recently with TPK and the HRC, proving that culturally relevant ideas drive measurable national growth.