Senior STRATEGIC

& Creative Partner:

All the Expertise, None of the OverheadS

I work with government agencies, NGOs, and purpose-driven organisations to solve critical social issues through clear strategic thinking, culturally relevant ideas, and lean collaborative delivery—without agency overhead or politics.

With over 100 international awards for creativity and effectiveness, including Cannes Gold, D&AD Yellow Pencil, and work featured in NZ On Screen and Te Ara Encyclopedia of NZ, I bring 20+ years of senior strategic and creative expertise directly to your most challenging problems.

CAMPAIGNS THAT SAVE LIVES AND BECOME CULTURAL CURRENCY

A young man walking along a suburban street with a woman dressed in white appearing as a faint or ghostly figure beside him, under cloudy skies.
Headline from NZ Herald about Ghost Chips in New Zealand

STOPPING RANGITAHI DRIVING DRUNK

A thank you video. More rearding than a Gold Lion.

White t-shirt featuring a cartoon ghost holding a bucket of chips with the text "Bro, want some ghost chips".

Still selling merch to this day. That’s real cultural currency.

A person standing outside at night, with a superimposed image showing multiple versions of their face to create a ghostly effect. The background has some illuminated structures. Text on the image reads: "Stop the family driving drunk" and "Legend." Logos of Safer Journeys and New Zealand Government are at the bottom.
A woman standing outside next to a car at night, holding car keys. The image has a double exposure effect with her face overlapping. Text at the bottom reads, "Stop the family driving drunk Legend."
A man driving a car at night with a double exposure effect showing a smiling face overlaid on his face. The poster has the message "Stop the family driving drunk" and is associated with the New Zealand Government and Safer Journeys.

What better way to target drunk drivers than when they’re driving.? Make the message come from their own family, and you’re onto a winner.

THE STRATEGIC PARTNER MODEL

Stability Over Flux

As global agencies merge and consolidate, high-level strategic continuity is often the first casualty. I offer a direct senior partnership that prioritises your objectives over agency overheads.

Wellington-Centric Advisory

No trans-Tasman layers. No Auckland fly-ins. Just face-to-face, senior strategic and creative thinking based right here in Wellington, focused on navigating the complexities of public sector communication.

Proven Behaviour Change

Decades of experience including the golden era of NZTA, and more recently with TPK and the HRC, proving that culturally relevant ideas drive measurable national growth.