Featured Work
#FFS CHOOSE: SAYING NO TO THE ESTABLISHED
A government ministry needed young Māori to vote. The temptation is always to go educational. Serious. Worthy. We said no to all of that and built a campaign around what actually motivates young people — authenticity, cultural pride, and Stan Walker.
GHOST CHIPS. A CAMPAIGN THAT SAVED LIVES AND BECOME CULTURAL CURRENCY
The brief was a 50 page government strategy. The answer was a bunch of mates at a party. Simple idea. 90% prompted awareness. 50% drop in teen drink-driving. You can still buy the merch a decade later.
LATEST RESULTS SPOTLIGHT:
“You did it! Thanks to you and the rest of our amazing community who came together this tax time, we have well exceeded our goal to raise $479,000 for critical heart research, raising an outstanding $542,090! We cannot thank you enough for your generosity."
VICTOR CHANG FOUNDATION (with Change & Co & Tone)
Target: $479,000 | Actual: $542,090 | Result: 113% of goal achieved
Proud to be working alongside leading Australian fundraising agencies Change & Co and Tone, who know that purpose-driven work demands results-driven creative. I worked on the digital component of this campaign, a growing area in Fundraising.
I helped build Google Bard. Now I build AI tools
As AI Quality Lead at Google, I shaped how one of the world's most complex AI systems communicates with people. I understand what these tools can and can't do, and more importantly, when they're the right answer.
That experience now goes directly to clients.
I identify the problem, design the solution, and build it with specialist partners.
You get a working AI product without hiring a dev team or briefing an agency that doesn't understand your business.
Same process I've always used. Different deliverable.
CLIENT PARTNERSHIPS
AGENCY COLLABORATIONS
