THINK BEFORE YOU SHOOT
A Creative Director who produces. And a producer who leads strategy.
I've run creative and production teams end to end — from brief through to final cut. At Red Engine we didn't hand off to a production company. We conceived, directed, shot and edited everything in-house. Social campaigns, branded video, government work, commercials. Concept to delivery, no gap.
I know what it takes to lead a lean, talented team at pace without losing quality or creative vision. And when it matters, I can still write the line, direct the shoot or call the edit myself.
HYPE REEL
All made in-house on shoestring budgets
featured campaign - from strategy to final cut
Everyone was talking about empty nesters like it was a loss. We flipped it — what if the kids leaving home was the best thing that ever happened to your relationship? We commissioned national research to prove the tension, coined the term 'Honeyboomers™', got a relationship expert on board, and built a campaign around a story the media wanted to tell.
66 domestic features. 20M+ opportunities to see. International coverage delivering a further 17M OTS. A first-ever 'flirt class' at sea that generated its own media cycle. And the result that actually mattered — an off-peak sales uplift double that of school holidays, achieved for the first time ever. Carnival trademarked the name and made it a permanent sub-brand.
Expertise
Creative Leadership
I've run creative and production teams across multiple countries — briefing, directing and developing creatives, directors, editors and producers for campaigns at every scale. Setting the creative standard at the top and making it land at every level. Not just making great work — building the conditions where other people make great work too.
Thinking and Strategy
Before a frame gets shot I need to know what the single true thing is. The brief is too wide, the problem isn't what they think it is, the insight is buried somewhere nobody's looked yet. That's not strategy as a separate discipline — it's the foundation every piece of content either has or doesn't.
Concepting and Scriptwriting
The idea and the execution in the same hands. From the strategic insight that cracks the brief to the content delivered on time and on budget. Social campaigns, branded video, government work, commercials — concept through to final cut without the gap that opens up when creative and production are separated.
AI and Creative Intelligence
I use AI the way I'd use a creative team — to generate, explore and pressure-test ideas faster than any one person can alone. But like any team, it needs a creative director. Someone who knows when the tone is off, when the output looks right but feels wrong. That's the human filter. That's me.
Winning the internet for THE day
WITH 2 MILLION UNIQUE
VIEWS ON AN ORGANIC POST
“I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.”
— Renaud Frise
HOW I WORK
Creative Director and producer in the same person. The idea doesn't get lost between strategy and execution because the same person who found it is directing the shoot and signing off the edit.
Available for senior in-house roles, embedded engagements and campaign-based creative direction.