WellINGTON ZOO - The DEVILS ARE COMING

Wellington Zoo was about to welcome for the first time in nearly a century. The brief was simple: make the city feel it. So we put a mysterious crate on the back of a Zoo truck. It shook. It growled. It offered no explanation. Just a warning: the devils are coming. No media buy. No big budget. Just a city stopping to wonder what was inside — and talking about it before the animals even arrived. Sometimes the best campaign is the one that doesn't look like a campaign. The insight: you don't need money, you need an idea worth noticing.