Senior STRATEGIC & Creative Partner:
All the Expertise, None of the OverheadS
I partner with ambitious brands, organisations and forward-thinking agencies to get straight to great work.
As a former Creative Director at Saatchi & Saatchi and an AI Lead at Google, I provide a powerful alternative to the bloated, slow-moving multinational model. You get the strategic insight and creative firepower of a world-class agency, but with the speed, focus, and efficiency of working direct.
My approach is simple. I take your brief from initial strategy all the way through to finished project.
I specialise in senior-level strategy and creative direction for brands like Nike and Coca-Cola, Macca’s and Samsung. My true passion is crafting powerful, purpose-driven campaigns for organisations like Amnesty International and UNICEF where we can make a difference.
No politics, no junior teams, no inflated costs. Just exceptional work delivered with the speed and efficiency you deserve.
LATEST RESULTS SPOTLIGHT:
“You did it! Thanks to you and the rest of our amazing community who came together this tax time, we have well exceeded our goal to raise $479,000 for critical heart research, raising an outstanding $542,090! We cannot thank you enough for your generosity."
VICTOR CHANG FOUNDATION (with Change & Co & Tone)
Target: $479,000 | Actual: $542,090 | Result: 113% of goal achieved
Proud to be working alongside leading Australian fundraising agencies Change & Co and Tone, who know that purpose-driven work demands results-driven creative. I worked on the digital component of this campaign, a growing area in Fundraisig
CAMPAIGNS THAT SAVE LIVES AND BECOME CULTURAL CURRENCY
From helping NZTA save young drivers' lives ("You know I can't eat your Ghost Chips!") to transforming Incannex's complex cannabinoid science into compelling investor stories, I've crafted narratives that don't just communicate—they compel action. I've driven donations for Amnesty International, increased rangatahi electoral enrolment for Te Puni Kōkiri, and ensured Google's AI conversations feel authentically human, not algorithmically cold.
When your message could change minds, save lives, or build movements, precision isn't optional—it's everything.
With over 100 international awards for creativity and effectiveness, including a Cannes Gold Lion, D&AD Yellow Pencil, and work featured in NZ On Screen and Te Ara Encyclopedia of NZ, I don't just execute your vision—I ensure it cuts through the noise and drives the impact your organisation demands.
RESULTS THAT MATTER: WHEN STRATEGY MEETS PURPOSE
NZTA
‘Ghost Chips’ is regarded as one of the most iconic campaigns of all time in NZ. Achieved 90% prompted recall and 50% unprompted recall across New Zealand, with NZTA reporting a 50% drop in teenagers caught drink-driving over five years. But don’t take my word for it, just ask The Office of the Auditor General NZ.
VICTOR CHANG
2025 EOFY Appeal. Exceeded fundraising target by 13%, raising $542,090 against a $479,000 goal for critical heart research.
Human RIGHTS COMMISSION
Generated 7.93M post reach while creating viral vocabulary for calling out racist "humour" and transforming passive disapproval into active response nationwide.
Featured Work
#FFS CHOOSE: Democracy for the Digital Generation
Client Testimonials
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Ryan Meldrum, CEO, Journey
Mitch was engaged to work with Journey Early Learning at an interesting stage of our growth. The business brand and marketing strategy had somewhat stalled and we were slightly directionless. From the initial brief right through to final delivery, Mitch listened, researched, asked great questions and delivered us fantastic ideas as well as concepts for our brand to evolve over time. A couple of years on from when we started working together our business has grown, we have terrific presence in a crowded market and we have a clear direction for many more years to come. Thanks and well done Mitch.
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Angela Kargilis, EP & Partner, ZSPACE
Mitch worked with the ZSpace creative and production team for a research piece we put together to steer our client through the transition into pure digital delivery of all their internal communications video content. Mitch was such a perfect fit, bringing his extensive creative and strategic video expertise to the table and working collaboratively with us to deliver a wide-ranging set of practical recommendations as well as brand-building, creative and design considerations. He helped us build a comprehensive snapshot of the current environment of video delivery across multiple digital platforms and break down the elements required for successful video engagement. The recommendations we proposed required a radical change in culture therefore needed great sensitivity and a thorough understanding of production and creative processes which he navigated with absolute skill and professionalism. Mitch was a pleasure to work with, immediately creating trust within our team and leading with a flexible and organic approach to the work. Our client was thrilled with the research piece and our recommendations put into action. Mitch was critical to the success of the project and I would work with him again in a heartbeat.
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Renaud Frisé, Executive Director Digital, Data & Technology | Speaker
I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.
