Senior STRATEGIC
& Creative Partner:
I work with government agencies, NGOs, and purpose-driven organisations on their most critical challenges—changing behaviour that saves lives and creating fundraising campaigns that exceed targets—through clear strategic thinking, culturally relevant ideas, and lean collaborative delivery.
With over 100 international awards for creativity and effectiveness, including a Cannes Gold Lion, D&AD Yellow Pencil, and work featured in NZ On Screen and Te Ara Encyclopedia of NZ, I bring 20+ years of senior strategic and creative expertise directly to your most challenging problems.
CAMPAIGNS THAT SAVE LIVES AND BECOME CULTURAL CURRENCY
Awareness: The ad achieved 90% prompted awareness across the entire New Zealand population, far exceeding the typical reach for a government safety campaign..
Viral Reach: It received over 100,000 YouTube views in its first six days and hit 1 million views within two weeks—at the time, the fastest-growing New Zealand ad ever.
Road Safety Impact: While direct attribution is difficult, the campaign was credited as a major factor in a 50% drop in the number of teenagers caught drink-driving in the five years surrounding the campaign (2008–2013).
Engagement: A study by NZTA found that 75% of those who saw the ad said it was "likely to prevent them from driving drunk."
You can still buy Ghost Chips merch a decade on. That is some serious longevity and cultural resonance.
LATEST RESULTS SPOTLIGHT:
“You did it! Thanks to you and the rest of our amazing community who came together this tax time, we have well exceeded our goal to raise $479,000 for critical heart research, raising an outstanding $542,090! We cannot thank you enough for your generosity."
VICTOR CHANG FOUNDATION (with Change & Co & Tone)
Target: $479,000 | Actual: $542,090 | Result: 113% of goal achieved
Proud to be working alongside leading Australian fundraising agencies Change & Co and Tone, who know that purpose-driven work demands results-driven creative. I worked on the digital component of this campaign, a growing area in Fundraising
Featured Work
#FFS CHOOSE: Democracy for the Digital Generation
Creating behaviour change in democratic participation requires understanding cultural context, digital platforms, and what actually motivates action—not just awareness.
Client: Te Puni Kōkiri (Ministry of Māori Development)
Challenge: Increase Māori voter turnout among young people
Result: Campaign drove significant engagement, featuring Stan Walker
CLIENT PARTNERSHIPS
AND IT’S NOT ALL SERIOUS:
Winning the internet for THE day
WITH 2 MILLION UNIQUE
VIEWS ON AN ORGANIC POST
“I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.”
— Renaud Frise
