HUMAN + ARTIFICIAL
INTELLIGENCE
Former Creative Director at multinational agency networks like Saatchi & Saatchi and QA Lead on Google Bard (precursor to Gemini), now harnessing cutting-edge AI with creative vision to deliver high-impact, cost-efficient, and award-winning brand strategy, creative, social production and AI Agent development. .
The creative landscape is evolving rapidly. While AI can amplify ideas and accelerate execution, it can't replicate the human insight that transforms brands. The magic happens when strategic thinking meets technological capability—where human intuition guides machine efficiency. I believe in harnessing AI as a powerful tool while ensuring the creative spark, cultural understanding, and emotional intelligence remain distinctly human. Because in a world of algorithmic content, authentic creativity becomes more valuable, not less.
Your ON-TAP Creative Director & Strategist, PROVIDING direct, senior-level strategic guidance and creative oversight
From helping NZTA speak to young Māori drivers ("You know I can't eat your Ghost Chips!") to transforming Incannex's complex cannabinoid science into compelling investor stories. I've crafted narratives that drive donations for Amnesty International, engaged rangatahi about electoral choices with Te Puni Kōkiri, and even helped Google's AI conversations feel more human. And I can do the same for your brand or organisation. With over 100 international awards for creativity and effectiveness, including a Cannes Gold Lion, D&AD Yellow Pencil, and work featured in NZ On Screen and Te Ara Encyclopedia of NZ, I act as an extension of your team, ensuring your vision is realised with precision and impact.
Featured Work
When Authenticity beats Authority. The Power of Peer Voice.
Client Testimonials
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Ryan Meldrum, CEO, Journey
Mitch was engaged to work with Journey Early Learning at an interesting stage of our growth. The business brand and marketing strategy had somewhat stalled and we were slightly directionless. From the initial brief right through to final delivery, Mitch listened, researched, asked great questions and delivered us fantastic ideas as well as concepts for our brand to evolve over time. A couple of years on from when we started working together our business has grown, we have terrific presence in a crowded market and we have a clear direction for many more years to come. Thanks and well done Mitch.
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Angela Kargilis, EP & Partner, ZSPACE
Mitch worked with the ZSpace creative and production team for a research piece we put together to steer our client through the transition into pure digital delivery of all their internal communications video content. Mitch was such a perfect fit, bringing his extensive creative and strategic video expertise to the table and working collaboratively with us to deliver a wide-ranging set of practical recommendations as well as brand-building, creative and design considerations. He helped us build a comprehensive snapshot of the current environment of video delivery across multiple digital platforms and break down the elements required for successful video engagement. The recommendations we proposed required a radical change in culture therefore needed great sensitivity and a thorough understanding of production and creative processes which he navigated with absolute skill and professionalism. Mitch was a pleasure to work with, immediately creating trust within our team and leading with a flexible and organic approach to the work. Our client was thrilled with the research piece and our recommendations put into action. Mitch was critical to the success of the project and I would work with him again in a heartbeat.
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Renaud Frisé, Executive Director Digital, Data & Technology | Speaker
I worked with Mitch when he was the Creative Director at Red Engine. Mitch had a straight up approach I really appreciated. His work was always strategically sound and his creative direction ensured some of our work literally ‘broke the internet’. For example, his work on a simple April Fools post got over 2 million unique reach.
