Where it all Begins
Problem
Journey, a prominent early learning leader in Australia, was stuck in a bit of a time warp. Its identity had lost its shine and wasn't striking a chord with its customers anymore. In a fiercely competitive market, it was struggling to set itself apart from the rest.
Solution
After thoroughly assessing Journey's business, we rolled up our sleeves and held discovery workshops with key stakeholders. The big "aha" moment came when we realized the importance of early learning in shaping a child's Journey. Kids absorb essential values even before blowing out their fifth birthday candle! As if that wasn't enough, we discovered that parents are all about getting their little ones "school-ready."
We crafted a brand-new positioning : "Where it all begins." This gem tapped into every parent's dreams and aligned perfectly with Journey's core values.
Ryan meldrum, CEO
“They came with a clear strategy, and I knew from the start where we were going, and how long it was going to take. They helped us with our brand. It started with our logo and our key messages that were consistent across our business. It’s evolved into our digital strategy, our marketing mix, our video strategy. It’s just been endless, and it’s really exciting where it can go from here.”
My Role
Brand Strategy -
Positioning -
insights -
Personality -
Tone of Voice -
Social Strategy -
Web UX
Content Strategy -
COVID-19 Rollout Strategy -
Brand Strategy - Positioning - insights - Personality - Tone of Voice - Social Strategy - Web UX Content Strategy - COVID-19 Rollout Strategy -
Outside Assembly
Problem
Two highly talented street designers were venturing out on their own. They needed a brand positioning that would help them stand out from the established street design competition.
Solution
After immersing ourselves in their business and catching up for discovery sessions, we crafted a brand strategy that breathed new life into its purpose. What clicked? Well, they had something special up their sleeves—offering a personalised custom design and catalogue service, all wrapped up with a bow of genuine collaboration.
And from this came our insight: "Come Together."
It isn’t just a catchy tagline; it encapsulates the heart and soul of OA's ethos, bridging its design philosophy and collaborative spirit.
The brand’s strategic foundations guided the way for a sophisticated identity that reflected its street design aesthetic. The logo visually represents their furniture, the typography has a refined and intellectual edge, and the colour palette matches their designs. This visual persona is underpinned by a considered and street wise tone of voice, wrapped up under the positioning of ‘Come Together’.
My Role